from 01/07/2022 until 31/05/2025

ACCTING (AdvanCing behavioural Change Through an INclusive Green deal) is an EU-funded project analysing the impact of Green Deal policies on vulnerable groups and producing knowledge and innovations to advance behavioural change at individual and collective levels. Running until May 2025, the project aims to prevent the (re)production of inequalities, with a specific focus on the gender+ perspective, for an inclusive and equal EU Green Deal.

Twelve partners – supported by a wide network of researchers – collect inspiring initiatives in the EU27, UK, Norway, Serbia, Turkey, USA, Brazil and Japan, and analyse qualitative and quantitative data following eight interdisciplinary thematic research lines. Thanks to an innovative co-creation process engaging various stakeholders, this extensive data is then translated into a new research agenda, policy recommendations, and innovative pilot actions to foster a fairer EU Green Deal.


The ACCTING main objectives are:

  • Understand
    the impact of Green Deal policy initiatives on individual and collective behaviours with specific attention to vulnerable groups.
  • Empower
    policymakers and other stakeholders to anticipate and mitigate the potential negative impacts of policies on inequalities.
  • Co-creatively design
    and implement pilot actions to be deployed by policymakers and stakeholders in the policy domains of the Green Deal.

About funding

Funding bodies: European Union

Created June 4, 2024, 9:48 a.m.

Updated June 4, 2024, 9:48 a.m.

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